6 Holiday E-Commerce Email Marketing Campaigns for 2023

December 01, 2023
Table of Contents
Table of Contents

As the holiday season approaches in 2023, it's time to think about how to make your online store stand out. After all, the inbox can be a gateway to a world of potential shoppers eager for that perfect purchase. 

This post will give you six easy, creative ideas to help you sell more through your holiday emails. Whether you're new to email marketing or have been doing it for years, you'll learn how to make your messages resonate and create campaigns your customers will love. Get ready to spice up your holiday e-commerce email marketing!

6 holiday email ideas for your e-commerce campaign

Always send a ‘Happy Holidays’ email to customers

Make sure to send a “Happy Holidays” email to your list. This isn't about promoting products—it’s about nurturing connection with your customers. A sincere holiday message can go a long way in showing you care, and it keeps your brand in their hearts and minds as they shop.

This is an opportunity to express gratitude, spread cheer, and reinforce their decision to shop with you. You can include a sneak peek at upcoming deals or exclusive offers at the end. Also, it doesn’t have to be complicated. If you’ve been sending your emails through Gmail, just add on YAMM, and you’re all set to send your email campaign through Gmail. No need for anything more!

Offer an e-commerce holiday calendar full of deals

Introduce an e-commerce holiday calendar campaign packed with daily deals to excite your customers. Each day, send them something new, encouraging customers to open your emails daily. 

This could range from discounts, free shipping, or bonus gifts with purchase. It just has to be something that your audience looks forward to. You could turn any holiday into a fun email campaign: a Christmas advent calendar, New Year's Eve giveaway week, or even a first day of the year flash sale.

These fun campaigns are great at boosting engagement. The goal is to turn the usual holiday promotions into a fun experience that customers look forward to every morning.

Send personalized suggestions based on customer behavior

During the holiday season, go a step further and leverage customer data to send personalized product suggestions based on their shopping behavior. By analyzing past purchases and browsing history, tailor your emails to showcase items that each customer is likely to be interested in. Personalization increases conversions as it shows the customer that you understand and value their individual preferences. 

A little personalization can turn a routine marketing email into a curated shopping experience that feels uniquely theirs during the holiday rush. You should at least personalize campaigns with the customer’s name using an email marketing tool like YAMM

Use holiday gift guide emails to promote certain products

Capitalize on the gift-giving spirit by curating a holiday gift guide. These guides can simplify the shopping process for your customers by categorizing products into themes like “Gifts for Tech Lovers” or “Under $50 Finds.”

This way, you not only get to inspire your customers but also strategically promote your chosen items. These emails can serve as a one-stop shop for customers seeking gift help, making your brand a go-to source. Plus, they often lead to increased sales of the featured products during the festive shopping season.

Send an email with a countdown to the holiday

Build excitement with a countdown email that marks the days left until the holiday. This ticking clock can create a sense of urgency or stir up FOMO in the customer. Either way, it will spur them into action. 

Remind them of the dwindling time left to buy gifts and highlight limited-time offers. Each email can showcase a different daily deal or a reminder of shipping deadlines to ensure timely gift arrivals. This method keeps your audience engaged and aware of the holiday timeline, encouraging them to make purchases while they can still get items in time for the festivities.

See what worked and what didn’t last holiday season

When planning this year's holiday campaign, sift through the previous season's engagement data. This treasure trove can inform you about customer habits, what drew clicks, drove sales, or fell flat. 

Craft an email strategy that reignites those bright spots, like the promos that got the most click-throughs or the holiday messages that garnered warm responses. For the low points, try a different subject line to better your open rates or a more enticing call-to-action. 

This approach requires that you use a tool that displays the essential metrics in a manner that’s easy to use and understand. Then, it’s just a matter of looking and following the numbers. 

No matter your strategy, always abide by email marketing best practices

Send your e-commerce holiday campaigns with the help of YAMM

This holiday season, let YAMM take the helm of your e-commerce email campaigns. With this easy-to-use Gmail add-on, you can create, schedule, and send personalized email campaigns that resonate with your audience. 

YAMM also offers the metrics you need to track the performance of your holiday campaigns in real-time. Whether you’re spreading holiday cheer or promoting seasonal deals, YAMM can simplify the process for you. 

Start with YAMM today and make your holiday marketing efforts shine!

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