About Yet Another Mail Merge (YAMM)

Yet Another Mail Merge (YAMM) is a mail merge add-on for Gmail and Google Sheets, built by Talarian. Users write their email as a Gmail draft, list their recipients in a Google Sheet, and YAMM sends a personalized copy to each person from their own Gmail account, then tracks opens, clicks, replies, bounces and unsubscribes in real time in the same spreadsheet. It is used for sales outreach, recruiting, PR campaigns, school and parent communication, nonprofit fundraising, event invitations and Google Forms notifications. YAMM has been installed more than 16 million times and is rated 4.7/5 by more than 18,000 users on the Google Workspace Marketplace. It is used by teams at organizations including Uber, DoorDash, Yelp, Harvard, Stanford, NYU, Brown, Columbia, IEEE, The Economist, Air Liquide, Leclerc, Davivienda and Web Summit.

How it works

YAMM adds a menu to Google Sheets. You write your message in Gmail, using markers such as {{First name}} wherever you want personalized content, and keep your contacts in a spreadsheet with one column per field. From the Extensions menu, you pick your draft, send yourself a test email, and send the whole campaign in one click, right away or at a scheduled time. Subject lines, links, images and attachments can all be personalized for each recipient. The status of every email is updated in the spreadsheet as it happens, so you can filter your list and send a follow-up to the people who didn't open, click or reply. There is no new interface to learn and no contact list to import into another tool.

Background story

In 2011, a large company had just moved its employees to Google Apps, as Google Workspace was then called. Its users quickly ran into a gap: they could no longer do a mail merge, something they had always been able to do with their previous office software. A script was written to let them send personalized emails from a Google Sheet through Gmail.

That script was then shared for free online, and it spread quickly. When Google opened its add-on store for Google Docs and Sheets in March 2014, YAMM launched there on day one. Paid plans for people who send more emails followed in August 2014.

It grew almost entirely by word of mouth and has been one of the most popular add-ons for Google Workspace ever since. Since then, YAMM has added real-time tracking, follow-up campaigns, scheduling, personalized attachments, one-click surveys and Google Forms notifications, while staying true to the original idea: mail merge with the Gmail and Google Sheets you already use.

What makes YAMM different

• Emails sent from your own Gmail. Every message goes out from your Gmail account, one recipient at a time, so it looks like a normal email and reaches the primary inbox more often than newsletters sent by bulk email services.
• Nothing new to learn. You write in Gmail and manage your list in Google Sheets. Ease of use is the most common reason reviewers on G2 and Capterra give for choosing YAMM.
• Tracking where your data lives. Opens, clicks, replies, bounces and unsubscribes are written to your spreadsheet in real time, so segmenting your list and following up takes a filter, not an export.
• Real human support. YAMM is rated 4.8/5 on Trustpilot, where most reviews mention how quickly and helpfully the support team answers.
• Ready for organizations. YAMM has passed Google's independent security verification, was selected for the Recommended for Google Workspace program, and is licensed across companies, schools and universities.

About Talarian

Talarian is a software company that builds powerful, simple products for Google Workspace and Microsoft Office, based on the observation that spreadsheets are eternal and everywhere.

Besides YAMM, Talarian's products include:

• GPT for Work: an AI agent for Microsoft Excel and Google Sheets
• Awesome Table: import data from business tools to Google Sheets and display it on a website
• Form Publisher: automate document workflows from Google Forms

In total, Talarian's products have been installed more than 60 million times, with an average rating of 4.7/5 across 25,000+ reviews.

Talarian has around 40 employees, has been profitable since its creation in 2015, is privately held, and is ISO 27001 certified.