The 5 Best Email Marketing Software Features to Look For

January 10, 2024
Table of Contents
Table of Contents

If you’re looking for email marketing software, you’ve probably noticed the massive variety of features available. Knowing the email marketing features you’ll need and picking software accordingly is crucial. This is easier said than done, though. 

Luckily, we’re going to make it easy for you by presenting the key email marketing software features you need. We’ll also give you our top choice to save you time and elevate your email campaigns. Let’s dive in feature-first!

What are 5 email marketing software features to prioritize?

Each software you find will offer something new in terms of features. It’s good to know all you have available, but it's critical to know what your non-negotiables are. We’ll give you the features that are absolute must-haves for email marketing success.

Ease of use front to back

Even if you have software with numerous features, you may still struggle with the standard functionalities of an email marketing campaign. Ease of use is the most important thing to look for as, more often than not, more features mean complex interfaces. 

On the other hand, user-friendly interfaces streamline the creation, management, and analysis of campaigns. When you pick software with intuitive design and simple navigation, you reduce the learning curve and enhance productivity. 

YAMM is built with ease of use in mind at every stage. The best part of YAMM is that it’s an add-on to Gmail, the most widely used email platform. Instead of learning a new interface, you can run and track your entire email marketing campaign from your Gmail and Google Sheets.

Personalization capabilities

It’s personalization that makes email marketing the most effective sales channel today. Personalization goes beyond adding names to salutations, though; you can also tailor content based on the audience’s preferences and behavior. 

When you personalize your content, it resonates more with your audience. Authentic, customized interactions lead to higher engagement and loyalty. Personalization isn't just a trend; it's a strategic move to stay competitive and build lasting customer relationships.

With YAMM, you can easily personalize your emails' subject lines and marketing content with custom fields and markers. When you can create messages that feel like one-on-one interactions with your customers, you unlock the full potential of email marketing. 

Ability to schedule emails

Often, it’s not what you say but how and when you say it. Your audience is more likely to notice when your message appears at the “right time.” Opting for the scheduling feature will allow you to send your emails at the most optimal time. 

Scheduling enhances your email campaign efficiency, too. By scheduling your email instead of manually tracking time and sending, you free up mental resources for other aspects of your campaign. 

YAMM offers a scheduling feature so that your messages can be delivered with precision. You can schedule sends, free your time, and focus on running multiple campaigns simultaneously. 

Easy access to metrics

Everyone knows the importance of metrics in email marketing. They tell you whether or not what you’re doing is working. Here, the focus is on picking software that offers easy access to metrics without having to parse through heaps of data. 

All platforms will give you metrics, but the key to metrics is reading and comprehending them easily. Otherwise, metric data can bog you down and work against your email marketing efforts.

This is why YAMM offers only the essential metrics needed to reach a tipping point with your campaigns. Metrics like open rates, click-through rates, unsubscribes, and subscribes are the backbone of your marketing efforts.   

Simple integration with other tools

The last feature that’s a must-have in good email marketing software is easy integration with other platforms you use the most. Both marketers and business owners have their preferred platforms for peak productivity. 

When your email marketing platform seamlessly integrates with other platforms, you get a cohesive and well-oiled process. If not, you’ll get a clunky workflow that hinders productivity.

YAMM was created for marketers and business owners who prefer the ease and accessibility of Google platforms. YAMM allows you to create email campaigns in Gmail and view the metrics in Google Sheets. How easy is that!

YAMM: The email marketing software features you need right in Gmail

Now you know the features that are indispensable for email marketing software. If you’re sending your marketing messages through Gmail, you simply can’t go wrong with YAMM.

YAMM is a Gmail add-on designed specifically for users who prefer the Google platform. This is why it integrates with Gmail and Google Sheets so well.

If you want to leverage the power of email marketing but don’t want to give up using your favorite Google platforms, try YAMM now!

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