What is the Best Email Marketing Software for Free?

January 10, 2024
Table of Contents
Table of Contents

While most email marketers agree the right platform is crucial for effective communication and audience engagement, finding a free one that ticks all the boxes isn’t easy. Luckily, we’ve taken a look and can help your decision.

We’ll begin with all that a good free email marketing software can do for you and then give you three platforms that fit the bill. If you’re ready to upgrade your email marketing campaigns without breaking the bank, let’s get into it. 

Why you should pick the right free email marketing software

There are many paid and free email marketing tools out there. Most paid ones have free trials, but these free versions are rarely effective and don’t include all features. Here are some criteria for picking a free email marketing software.

Allows you to send mass personalized emails

One good reason to choose the right free email marketing software is that it allows you to send mass personalized emails. It’s easy to personalize when sending to a few users, but achieving personalization for a large list requires software. Here’s why personalization is important:

  1. Increase engagement: Personalized emails resonate better, capture attention more effectively, and encourage higher open rates. 
  2. Improved customer experience: Tailored content makes recipients feel valued and enhances overall satisfaction.
  3. Higher conversion rates: Personalization boosts the likelihood of converting leads into customers through targeted messaging.

Gives you access to performance data

You don’t always need access to the entire suite of performance metrics, especially if you’re just starting. The right free email marketing software gives you essential performance data to tweak your campaigns for future success. 

Whether it’s open rates or click-through rates, access to performance data enables informed decision-making. You can easily understand what resonates with your audience, refine strategies based on real-time results, and optimize campaigns for greater impact with the right data.  

That said, when looking for free email marketing software, it’s essential to check whether the metrics are presented in an easy-to-read and understandable manner. 

Provides excellent customer support

One of the things that makes free software of any kind so frustrating is how unresponsive their customer support teams can be. The ease of using a free tool is then rendered obsolete by the time you spend on hold or waiting for a support email that’ll never come.

If you’re opting for a free email marketing tool, you’ll need to make sure the provider has customer service options in case you need assistance. They should respond as quickly as they can, offer in-depth help, and offer solutions for your reference (e.g., support documents).

Our picks for the best email marketing software for free

We’ve compiled our list after comparing software on various aspects like accessibility, personalization, and the kind of data they offer. Popular platforms like MailChimp, Hubspot, and others don’t cut because of the limited functionality in their free versions. The tools we’ve picked are complete while remaining free. 

YAMM (Yet Another Mail Merge)

YAMM stands out as the best free email marketing software, offering a unique blend of features and cost-effectiveness. Its integration with Gmail allows you to leverage the familiarity of the Google platform for personalized mass email campaigns. With YAMM, you can even send emails directly from your Google Sheets.

YAMM has an intuitive interface, making it accessible to users of all levels. Unlike other platforms that often inundate you with data, YAMM offers the most essential metrics that you need to gain insights into your campaigns. This makes YAMM the optimal solution for users of all levels. 

The best thing about YAMM is how easy it is to set up—you’re a few clicks away from sending mass emails with no issue. And, since the paid version can be had at a mere $25/year, you can easily scale up as your list grows without your wallet suffering. 


MailerLite is a pretty good choice if you’re looking for a user-friendly platform. With a drag-and-drop editor, it simplifies the email creation process and allows users to design marketing campaigns pretty effortlessly. It also has good automation capabilities and decent analytics features.

However, the free plan has limitations on the advanced features available for automated workflows. Plus, the jump from free to the first paid plan is $100/year, a huge leap that could be a deal-breaker. 


Omnisend offers pre-built automation for personalized communication across email, SMS, and push notifications. They also offer segmentation, A/B testing, a pop-up builder, and performance reports. The platform offers a free version with a trial run of all features. 

Unfortunately, with their free version, you can only send 500 emails per month. This isn’t as much as YAMM’s at 50 emails per day (totaling around 1,500 emails a month). If you’re not trying to send SMS or push notifications to your subscribers, a lot of Omnisend’s omnichannel features are redundant. Plus, if you end up wanting to upgrade to a paid version, you’ll be paying $16/month ($192/year)

YAMM: The best email marketing software free of charge

You’ll find many kinds of email marketing software, and you’ll be able to try most for free. However, the challenge is finding one that offers just enough features and upgrades for the right price. 

YAMM offers the right blend of usability, features, and upgrades, especially if you’re starting. The free version is great for dipping your toes into email marketing from the familiarity of the Google platforms, and you can always upgrade to the extremely affordable paid version when you’re ready.

If you’re done platform hopping and are ready to leverage the power of ease and simplicity, try YAMM today.

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