What is the Best Time to Send Marketing Emails?

January 10, 2024
Table of Contents
Table of Contents

Timing matters when you want your audience to notice and engage with your emails. What’s the best time to send marketing emails, then?

In this blog post, we'll break down the nuances of when people are most likely to pay attention to your emails. We’ll also discuss finding the best time for your specific audience. If you’re ready to schedule your email campaigns for maximum impact, let’s begin!

When is the best time to send an email?

Studies between 2020-2022 show that emails sent during the morning perform well, and the best time to send an email is between 8 a.m. and 10 a.m. However, to get an even more accurate idea of the best time to send an email, it’s essential to consider whether you’re sending B2B or B2C messages. 

What’s the best time to send a B2B email? One Hubspot study found that user engagement was highest between 9 a.m. and 12 p.m. Another study by Brevo found that B2B emails see the best open rates between 8 a.m. and 10 a.m. However, it’s best to stick to the 10 a.m. to 4 p.m. time slot if you're optimizing for click-through rates.

What’s the best time to send a B2C email? This varies widely depending on the type of industry and audience. According to the Hubspot study, the best sending time remains between 9 a.m. and 12 p.m. However, Brevo offers some more insight, pointing out the best times for maximizing open rates as 7 a.m., 10 a.m., and 5 p.m.

As you can see, the general trend is to send your emails first thing in the morning, typically when people are starting work around 9 a.m.

How to figure out the best email frequency for your business

The fact is that these times mentioned above are averages and ballparks. In reality, effective email marketing means figuring out the best time for your business, industry, and audience. Here are a few ways to help you do that.

Use an email tool that allows scheduled sending

Having the capability to play around with different time slots is essential to figure out the best timing. You can start with industry-specific timings and refine your approach from there on. 

To determine the ideal email frequency for your business, consider using an email marketing tool like YAMM that offers scheduled sending capabilities. This feature lets you plan and automate email delivery, ensuring they reach your audience at optimal times.

Scheduling sending also helps you optimize your workflow and make your campaigns more efficient. You know you’ve found the sweet spot in timing when you can maintain your audience's interest without overwhelming them with messages.  

Track how your emails perform at different times

Metrics give you insight into what’s working and what’s not. Opt for an email marketing tool that offers essential metrics without overwhelming you with data. YAMM provides the most critical metrics you need to track the success of your campaign in an easy-to-access manner. 

Assess open rates, click-through rates, and customer engagement across different periods and monitor when your audience is most responsive.

Adjust your sending times to better reach your list

Once you’ve identified peak times for communication, all you need to do is adjust and realign your sending time to reach your list better. Stick to a schedule so that your messages can have the highest impact. 

However, always keep a steady eye on real-time performance to constantly evaluate and refine your approach. A great tool like YAMM makes all this possible. It offers you the ability to schedule sends and keep a steady watch on metrics.  

When’s the best time to download YAMM? Right now!

Whether you’ve just started with email marketing or been doing it for a while, your campaigns will have the best chances of success when you send them at the right time. Start by finding the ideal times with YAMM

You can schedule your sends and see if they’re working right from your Google Sheets. YAMM offers metrics in the most easy-to-view manner so your campaigns don’t get bogged down with data. Plus, it’s free to get started. Download YAMM today!

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