Email marketing campaigns give you direct access to an audience that’s already shown an interest in your company. That’s why Nielson rates it as one of the marketing channels that offer the highest returns on investment.
Google Workspace makes it even easier to engage in this digital marketing tactic, but it can be tough to continue coming up with fresh ideas for your campaigns.
This article should help. Keep reading to discover 15 fresh email blast ideas that you can use to get more out of your email marketing campaigns in Google Workspace.
Note: Personalization is key to a successful email blast. Unfortunately, Google Workspace doesn’t offer built-in personalization for large batches of emails, but keep reading to learn how a free add-on like YAMM can help.
1. Invitations
Sending out an invitation to a special upcoming event can be a great way to renew someone’s interest in your company. If you have physical stores, that event might be a grand opening, a weekend with special sales, or anything else that you think your target audience would appreciate.
But you can also use this tactic if you’re an online-only business or one without retail locations.
Instead of inviting your customers to a physical event, consider inviting them to a digital one. This could be a webinar, a livestream, or the release of a valuable piece of content like an ebook.
2. Special deals
A recent report found that nearly 3/4s of Americans say offers are a top factor when making a purchasing decision. Sending these out to your email list is a great way to make sure that your target audience is aware of your best deals the moment you release them.
3. Polls and surveys
Everybody likes to know that their opinion counts. That’s why another strategy that could work for your email marketing campaigns is to send out polls and surveys that request customer feedback.
These don’t just show that you’re listening. They also can help you gather valuable information about who your customers are, what they care about, and how they feel about your current line of products or services.
4. Helpful tools
Being a consistent source of value is one of the best ways to solidify your relationship with a customer. One way to do that is to use email marketing to share tools that you know your audience will find valuable.
For example, if you sell HR software, you might send your email list a link to a free scheduling template or something else they could use to ease their workload.
If you send your customers links to things that they find useful, then they’ll be much likelier to open and read through your emails in the future.
That could make it easier to convert them or keep their business.
5. Recent achievements
If your company has recently earned an award or some other type of recognition, you can build that into an email blast as well.
You could thank your customers for contributing to your success. Or you could recommend a new product or service based on the recent recognition that it’s received.
6. Behind the scenes
Another way to generate more interest in your company is by giving customers a chance to see how it works behind the curtain.
This can be especially valuable if you use industry-leading practices or other techniques that you know your customers care about.
For example, let’s say you make cosmetic products and you don’t test them on animals. That’s something you could highlight in a behind-the-scenes email blast that shows how you create one of your best-selling products.
7. Videos
A recent survey found that 27.2% of online viewers watch more than 10 hours of digital video per week. Your company could tap into that market by embedding videos in its email blasts.
There are lots of different types of videos that you can create for this purpose, including:
- Interviews with industry experts or your leaders
- Information about an exciting new product
- Thought leadership content for your industry
8. How-to guides
No matter what industry you’re in, your company likely has expertise in areas that its customers don’t. You can leverage this fact to create how-to guides that help your audience understand how to get the most out of different tools, products, and technologies.
You can even create video how-tos if you want to give your audience a visual tool to make it easier for them to pick up a new skill.
9. New ways to use your product or service
Some of your customers may not be getting all of the value out of your product or service that they could be. If that’s true, then they don’t have as much of a reason to continue partnering with your company as they otherwise would.
That’s why it’s also a good idea to send out email blasts that cover some of the hidden value that your product or service offers. You can talk about underrated use cases and highlight some real-world examples to help your customers see how valuable their relationship with you truly is.
10. Requests for reviews
Surveys from Qualtrics found that reviews played a role in the purchasing decisions of 93% of customers. That makes it important for your business to prioritize its online reviews.
You can use your email lists to build out your reviews on websites where you’re weak. There are two ways to do this.
One option is to just ask your target audience for reviews and hope that a certain percentage of it follows through. But if you want to ensure a higher response rate, then attaching an incentive to leaving a review could make more sense.
The incentive may be a small discount for everyone who completes a review. Or it could be a larger prize for a randomly-selected smaller percentage of those who complete the review.
11. Employee introductions
A consumer’s relationship with your company can sometimes feel a bit superficial. That’s not what you want if you’re trying to build relationships that will last.
It’s why another great use for your email marketing schemes is to highlight some of your employees. This will help your target audience get to know the people behind the brand, which should make it easier for them to connect with you.
12. Interesting infographics
Infographics are concise, visual ways to convey important information. That makes them perfect for emails.
If you’ve recently conducted research or ran a survey, you can share your findings with your email list in the form of an infographic. This is another example of how you can position your company as a source of value for your target audience.
13. Recent blog posts
Running a blog is a fantastic way to generate more traffic for your website. But many of the people on your email list aren’t going to see all of the wonderful content that you create.
That’s why you may also want to use your email blasts to share links to recent blog posts. You can even write a summary of the blog post before attaching a link to grab people’s attention.
14. Customer success stories
It’s one thing to say that your product helps people save time and another to show how it helps a specific person save time. Benefits tend to resonate more when they’re expressed through a real-world example.
One way to do that is by using your email lists to share customer success stories. This can be especially useful when you highlight customer success stories for product benefits that you know are underrated.
15. Contests and giveaways
Running periodic contests and giveaways can be an excellent strategy for generating more interest and engagement for your brand. Sending these out to your email list will help you make sure that you get as many participants as possible.
The limitations of Google Workspace
You can use all of the email blast ideas that we covered above in Google Workspace. But that won’t let you get as much out of your email campaigns as possible.
Google Workspace doesn’t have any built-in methods for personalizing large batches of emails. That’s a shame because studies show that personalized emails perform better.
Additionally, Google Workspace doesn’t have a clean, integrated system where you can schedule and track the performance of large personalized email blasts in a single place.
Limitations like these can make it tough to optimize your email marketing performance.
Kick your email blasts up a notch with YAMM
YAMM is a Google add-on that makes it easy to send out large batches of personalized emails. With it, you can take all of the ideas that we’ve covered above to the next level by personalizing the content based on what you know about different segments of your audience.
Our tool also includes intuitive interfaces for scheduling large personalized email blasts and for tracking the performance of these campaigns once you’ve launched them.Want to experience the value that we provide for yourself? Sign up for a free version of YAMM today to get started.