Opened, clicked, bounced emails... What do our tracking stats mean?
This article explains all you need to know about the number of opens, clicks, bounces, responses and unsubscribes to assess your campaign performance. Read this article to understand what each metric means.
All statuses in the Merge status column
After you send your mail merge, you can instantly see how the status of each recipient changes in the Merge status column.
The table below includes a full list of the statuses you can see in the Merge status column of your mail merge spreadsheet.
| Status | Description |
|---|---|
| EMAIL_SENT | The email was sent. |
| EMAIL_OPENED | The email was opened by the recipient. |
| EMAIL_CLICKED | The recipient clicked a link in the email. |
| RESPONDED | The recipient responded to the email. |
| BOUNCED | The email was not delivered. |
| UNSUBSCRIBED | The recipient unsubscribed from future mail merges. |
All tracking stats in the Tracking Report
At a glance, you can quickly review the stats and metrics of your email campaign in the Tracking Report.
The following table shows how each metric is calculated in the Tracking Report sidebar.
| Metric | Definition | Calculation | Which emails are counted in this metric |
|---|---|---|---|
| Delivered | When the sent emails are delivered to the recipients' inboxes. | Delivery rate = (sent - bounced) / sent | All except BOUNCED. |
| Opened | When people open your email. Learn more | Open rate = emails opened / delivered (sent - bounced) | - EMAIL_OPENED - EMAIL_CLICKED - UNSUBSCRIBED - RESPONDED |
| Clicked | When people click on a link in your email. Learn more | Click rate = emails clicked / emails delivered | EMAIL_CLICKED |
| Responded | When people answer your email. Learn more | Response rate = emails responded / emails delivered | RESPONDED |
| Bounced | When your email was not delivered, usually because the address does not exist. Learn more | Bounce rate = emails bounced / emails sent | BOUNCED |
| Unsubscribed | When people don't want to receive more emails from you. Learn more | Unsubscribe rate = unsubscriptions / emails delivered | UNSUBSCRIBED |
Clickable metrics from the tracking report
Click each metric from the tracking report, and YAMM automatically filters the corresponding rows.
You can see at a glance who opened your emails, clicked etc. and can better redefine your target if, for example, you want to send a follow-up mail merge.
To know more about the follow-up mail merge feature read the following article: Send a follow-up mail merge to get better open rates and replies
To remove the filters, click Remove filter at the bottom of the tracking sidebar.
Besides, if you hover over or click on a cell under the Merge status column, you'll find a little note which indicates when the action happened.
See the history of your campaign
At the bottom of the tracking report, you can access your previous mail merges, and you'll also find a direct link to the documentation to get more information about the tracker.
If you click Previous mail merges, you are redirected to your dashboard in the YAMM web app, which provides all the stats from your previous mail merges. You can then check all your mail merge statuses.
