Track your campaign

Track key metrics (open/CTR/bounce/unsubscribe rate) to do better campaigns.

About tracking

Enable YAMM tracking, understand the metrics in the tracking report and Merge status column, and know the limits of what tracking can measure.

Open rate

How YAMM tracks the open rate, what to do when the rate seems unusually low or high, and tips to write better subject lines.

Click-through rate

What click-through rate (CTR) is, how YAMM tracks it, and how to read it in your tracking report.

Response rate

How YAMM tracks the response rate in real time, and how to use YAMM Polls to collect quick one-click answers from your recipients.

Bounce rate

What bounces are, why they happen, how YAMM tracks them, how to reduce your bounce rate, and what the EMAIL_NOT_SENT status means.

Unsubscribe rate

How recipients unsubscribe from your emails, how YAMM tracks unsubscribes, and how to manage your unsubscribe list.