Response rate
The response rate shows how many of your recipients replied to your email: emails responded divided by emails delivered. Replies are often the clearest sign of interest in your mail merge.
Poll answers are recorded separately and don't count toward the response rate. For more information about polls, see Insert a poll.
How YAMM detects replies
To track replies, activate tracking before running your mail merge.
YAMM checks the Gmail conversation of each email it sent, in your mailbox. When someone adds a message to that conversation, YAMM marks the row as RESPONDED in the Merge status column and updates the response rate in the tracking report.
It can take a few minutes to see the status update in your spreadsheet — for example, if your recipients use Gmail's Undo Send feature with a long cancellation period.
View your response rate
Open the tracking report sidebar to see your response rate along with your other metrics.
YAMM tracks replies in real time, so you can see who responds right after your mail merge.
You can view the live updates in the Merge status column only while the tracking report sidebar is open.
What counts as a reply
YAMM counts a reply when a message arrives in the same Gmail conversation as the email it sent, in your mailbox. Replies that arrive anywhere else aren't counted.
Counted as RESPONDED | Not counted |
|---|---|
| A reply in the same conversation as your email | A reply sent to a different reply-to address, or to an email you sent from an alias |
| An out-of-office automatic reply in the same conversation | A new email the recipient sends you in a separate conversation |
| A click on a poll answer |
If replies you expected aren't tracked, see Why are responses and bounces not tracked by YAMM?
Increase your response rate
- Improve your open rate.
- Run a follow-up mail merge to remind recipients who haven't replied.
- Insert a poll so recipients can answer in one click.