Personalize your subject line for better open rates

YAMM lets you easily personalize your subject line. Add your recipients' names or any relevant information to your subject line and get higher open rates.

How to personalize your subject line?

Personalizing your subject line with the name of your recipients helps increase your open rate, as this is the first information that recipients see when they receive your emails.

Similarly to personalizing email content, add your markers (for example, {{Name}}) to the subject line.

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The markers must exactly match the headers of your spreadsheet, including upper/lower case.